Transform Your Online Grocery Business Idea Into Reality With Growcer. Price Starts At $999 for a lifetime license. Contact Us
We have been thoroughly impressed by the capabilities of Growcer. The software provided by them was exactly what they described it to be. The entire team understands your requirements and provides an unparalleled commitment to the clients. The UI/UX is just impeccable and the team paid much attention to detail when designing it. The interfaces were extremely user-friendly, and we were able to train our new employees easily. In terms of functionality and customizations, Growcer exceeded our expectations.
John Karuma / CEO of Bitefleet
Growcer is a feature-packed software and the team has been very accommodating and flexible towards our needs. The administrative features provided within the software make the work easier and faster. Moreover, the customer support provided by them was tremendous and they ensured we got everything we needed. Overall, we had a great experience with the software and the team.
Anano G. / CEO of Kangaru
Growcer is something we have been looking for a while. Their client hands-on approach made it easy for us to set up the marketplace. The project management team was always there to guide us and resolve any issues that may arise. The features offered within the software helped us in providing unparalleled customer experience. An efficient logistics management system streamlines the processes and helps the admin manage all operations easily.
Tafanenyasha C. / CEO of Shopexpresszw
My association with Growcer has been outstanding. They have a team of experts who are always there to assist you in the process of launching your marketplace. We really appreciate the technical support provided by their experts. The features provided were exactly what we have envisioned for our grocery delivery marketplace.
Chris C. / CEO of Pravasicart
Great company for your web development needs. The customer support provided by the team is quick and very responsive. We highly recommend Growcer for your grocery delivery marketplace development needs without hesitation. The features provided were industry-specific. Moreover, we could successfully launch a marketplace and help local grocery shops provide their products online by utilizing the capabilities of Growcer.
Sherin S. / CEO of Shopik
It was a good experience working with the Growcer team. They explained everything in detail and made it easy for me to understand everything about Growcer even with limited technical knowledge. The team always helped whenever I needed any assistance. The software comes pre-equipped with all the essential functionalities required to run an online grocery platform.
Julie Peanick / CEO of Grocery-hero
The best grocery software. The team has been supportive throughout our entrepreneurial journey. The features of Growcer best suited our needs and business model. The customization requirements shared by us were seamlessly implemented. We must say, the team is highly cooperative and they have even worked over the weekends to help us meet the project deadlines. Overall, had an amazing experience with Growcer.
Antonio Zivolic / CEO of Panvia
Growcer is a popular readymade software that helped me in creating an economical online grocery website. This software offered all the necessary grocery delivery features required by us. The software is highly cost-effective and launched our grocery shopping marketplace in a quick time.
Jafar Nk / CEO of Pinoygrocers

Why Choose Growcer for Your Online Grocery Delivery Marketplace Platform?

Growcer is a robust and scalable eCommerce Grocery platform solution that has been developed by a team of multidisciplinary experts with 19+ years of experience and expertise. Leverage Growcer's capabilities and reach new heights in the grocery eCommerce industry. After all, your success matters to us.

Easy to Setup
& Manage
Unlimited Products
In-Built Marketing
Multiple Admins/SubAdmins
Mobile Apps
Payment APIs
Complete Source
Code Ownership
No Recurring
12 Months Free
Tech Support

Leaders Delivering Value in the Grocery Delivery Industry

Different Niche Marketplaces You Can Launch With Growcer

Fruits and Vegetables
Online Fruits and Vegetables Delivery Marketplace

Launch an online fruits and vegetables delivery marketplace like FreshDirect and Instacart with Growcer and tap into a word of new possibilities.

Farm Products
Online Farm Products Delivery Marketplace

Connect farmers directly with customers by launching an online farm products marketplace like Farm to People and Our Harvest with Growcer.

Pet Food
Online Pet Food Delivery Marketplace

Start an online marketplace for pet food ordering and delivery with Growcer and reinvent the dog food buying experience. Popular marketplaces include PetFlow and Chewy.

Meat Delivery
Online Meat Delivery Marketplace

Launch a meat delivery marketplace like Debragga and Meats by Linz with Growcer and connect end buyers with meat producers.

Supplements Delivery
Online Supplements Delivery Marketplace

Launch an online supplements delivery marketplace like UP Nutrition and A1 Supplements with Growcer and explore the new business verticals.

Online Pharmacy Delivery Marketplace

Provide larger audiences with access to medicines by launching a feature-rich online pharmacy marketplace like Accelis Pharma or ChemistDirect with Growcer.

Liquor and Wine
Online Liquor and Wine Delivery Marketplace

Create a liquor and wine delivery marketplace with our solution Growcer and leverage data to power your business. Popular marketplaces include Drizly and BevMo.

Online Bakery
Online Bakery Marketplace

Launch a one-stop online bakery marketplace with Growcer and grow your business beyond any geographical boundaries. Popular marketplaces include Proflowers and FloristMarketplace.

Vegan Food
Online Vegan Food Delivery Marketplace

Launch an online vegan food delivery marketplace like Veji and Plant Based Grocery with Growcer and aid seamless screen-to-door delivery.

Flower Delivery
Online Flower Delivery Marketplace

Create an online flower delivery marketplace and provide a better value with convenience to a wide audience with Growcer. Popular marketplaces include Proflowers and FloristMarketplace.

Dairy Products
Online Dairy Delivery Marketplace

Launch an online dairy delivery marketplace like Dairy Dealer and Pete's Milk Delivery with Growcer and tap into a wide range of audience beyond boundaries.

Construction Materials
Online Marketplace for Construction Materials

Revolutionize the way construction material is procured by launching an online marketplace for construction materials. Popular marketplaces include MaterialsXchange and Yesler.

Different Types of Marketplaces You can Build with Growcer

Fulfill customer demands by launching a grocery eCommerce business based on any of the below mentioned business models with Growcer.

Multi-Vendor Business Model

Offer a wider range of grocery products by collaborating with multiple vendors and launch a grocery eCommerce business on the multi-vendor business model.

Examples- Peapod, ShopExpress

Single Vendor Business Model

Expand the reach of your business by launching an online grocery store and sell essential grocery items to buyers.

Examples- My Home Grocers, Mitti

Inventory Based Business Model

Manage stocks sourced through various grocery retailers and sell them to consumers directly through an inventory based grocery eCommerce business.

Examples- FreshDirect, BigBasket

Hyperlocal Business Model

To provide swift delivery of orders to customers within a defined geographic area, establish a hyperlocal business model for your grocery eCommerce business.

Example- Instacart

Direct-to-Consumer Business Model

Collaborate with brick-and-mortar grocery retailers and enable customers to directly purchase products from your grocery eCommerce store by basing it on the shopping business model.

Example- Instacart

Click and Collect/Buy Online, Pick Up In-Store (BOPIS) Model

Enable grocery retailers to offer a seamless shopping experience to buyers by basing your grocery eCommerce business on the BOPIS model where buyers can buy online and pick up in-store.

Example- Kroger

Instant Delivery Model

To provide ultrafast delivery of grocery orders, base your grocery eCommerce business on an instant delivery model, where the seller and the logistics provider both get the order details.

Example- Zepto

Scheduled Delivery Model

Allow customers to pick a date and time of delivery among the pre-defined schedules by basing your eGrocery business on the scheduled delivery model.

Examples- Walmart Grocery, Cornershop

Business to Business Model

Deliver quality products with heightened efficiency and success with your eGrocery business based on the B2B model.

Examples- Huimin

Our Ratings on Various Platforms

G2 Crowd
Software Advice

Grocery Marketplace Business Model

Bridging the gap between evolving E-Grocery market and Digital Solution

Business Model

Experience your Future Grocery Marketplace

Discover grocery solution yourself and ensure clarity of fit & business-value impact.

Readymade Grocery Ordering and Delivery Apps

Achieve sustainable competitive advantage with our readymade grocery ordering and delivery apps.

Grocery Ordering Apps (Android and iOS)

Enhance your customers' grocery shopping experience with a mobile app that is skillfully designed to help you increase your conversions. Features include:

  • Cart Sharing
  • Order Tracking
  • Click and Collect
  • Delivery Scheduler
  • Multiple Payment Gateways
Grocery Delivery Apps

Grocery Delivery Partner Apps (Android and iOS)

Support delivery partners to easily fulfill last-mile delivery with an app specifically built for them. Features include:

  • Order Management
  • Geo-Location (Route Navigation)
  • Push Notifications
  • Wallet Management
  • Multiple Language Option
Marketplace Grocery Buyer Apps

Possible Revenue Streams for an eCommerce Grocery Platform

Build an eCommerce grocery platform like Instacart, Kroger, Peapod, and InstaShop, and boost revenue to remain competitive in the modern grocery eCommerce landscape. A few of the revenue streams are mentioned here.

Commission On
Each Transaction

With every transaction done, you can charge the seller a fixed amount as a commission on it.

Commission On
Each Delivery

Every delivery completed is commissioned with a pre-fixed amount chargeable to the buyer and driver.

Banner Ads &
On-site Promotion

Allow vendors to advertise their shop and range of products via banner ads and business-boosting website advertisements.


Vendors can list their store(s) on your online grocery marketplaces with subscription plans made available by you.

Online Grocery Marketplace Software Features

Our marketplace grocery ecommerce platform helps you to streamline the important & effective components of the grocery supply chain with the help of tried and tested features.

Auto Order Completion

By using this feature you will be able to set the number of days towards automatically marking an order as completed. Once the order has been auto-completed, the buyer will not be able to send a return request.

Delivery Management

As an admin, you will be able to self-manage deliveries by either manually assigning or broadcasting them to the delivery staff. Moreover, you can also grant sellers access to manage order deliveries.

Single Item Cancellation

As an admin, you can enable this feature for buyers to cancel a single item from an already placed order. In addition, you can turn on the setting to automatically approve the cancellation request.

Order Cancellation and Adjustment

Admin can allow the sellers to adjust their order with a related item if the product requested is out of inventory. This decreases the chances of full order cancellation.

PickUp Management

You can disable or enable the pickup setting, thereby, allowing buyers to self-pickup their order from the store. Using this feature you can also view the sellers with this option.

Product Catalogue System

Create, import, export, and manage lists of products, categories, inventories, and more, easily with our product catalog system.

Advanced Reports And Statistics

Get detailed statistics of your hyperlocal grocery marketplace to evaluate the growth and make informed future strategies.

Commission Management

The admin defines commission from sellers and drivers. The hyperlocal marketplace software facilitates complete management of all transactions, deliveries, and seller wallet calculations.

Multiple Revenue Channels

You can make money through different revenue streams such as subscriptions, commissions, affiliate partnerships, advertisements, and featured listings.

Tax Management

The grocery delivery software comes ready for the admin to manage global, category, seller, and product-level taxes to be applied.

Subscription Packages Management

Admin can define and manage subscription packages for vendors on grocery ecommerce platform. Vendors have to pay a certain amount to the admin to list their store(s) and product(s) on ecommerce marketplace.

Multiple Level of Administrative Access

You can register employees as admin sub-users and give them different levels of access to the admin panel in your grocery delivery solution.

Delivery Management

As a seller, you can manage the delivery of your orders, by either broadcasting or manually assigning them to the delivery staff.

Order Cancellation and Adjustment

Sellers can adjust an order if an item is unavailable by seeking a buyer's approval. So instead of canceling the entire order, unavailable items can be adjusted with those similar to them.

PickUp Management

You can enable this feature to allow self-pickup for buyers. In addition, pickup slot options that are in sync with your store's operational timing can also be added.

Banner Ads

The hyperlocal marketplace software launches, accelerates, markets, and scales listed grocery stores with on-site promotions and other strategies.

Delivery Slots Management

Vendors can set up date and time of delivery slots provided by them alongside the shop timings (working days and time).

Vendor Dashboard

A vendor can view the total number of orders received/active/delivered alongside the sales graph and revenue earned.

Bulk Import/Export

Convenient import/export of huge data files comprising catalogs of categories, brands, and more, in CSV format facilitating the vendor with easy inventory management.


Access to a multitude of reports on sales, product inventory, stock status, and product performance renders a profound picture to the vendor to plan better.

Pin Shop On The Map

Pinning the shop on the map keeps its location updated, adding to store visibility, says vendors are open to grab orders, and assists delivery staff reach your store easily.

Order Cancellation Requests Management

Orders cancellation requests at any stage, before or after payment, are manageable with easy inventory record maintaining and smooth reorders.

Order Refund Requests Management

Refunding for orders canceled post-payment is no longer a clumsy task. Vendors can easily process order refunds and update inventory records regularizing orders ahead.

Subscription Plans

Subscriptions with options to renew, change, view plan details, and listings give the vendor a platter to dine upon along with comfort to switch between plans as the business grows.

Define Radius

The delivery personnel get to define a specific radius within which they want to do deliveries, giving them the scope to perform to the best of their abilities.

Accept or Reject the Order

Delivery staff on the online grocery marketplace can accept or reject orders as per comfort, feasibility, and chosen route, boosting their retention on the marketplace and deliveries.

Click and Call to Sellers and Buyers

Growcer's delivery app enables drivers to call both the seller and the buyer in a flash. A ready to call push-button saves time contributing to improved services and user experience.

Delivery Order Management

The delivery app lists all order IDs with detailed information on location, distance, and booking details to help the driver make informed decisions to accept or reject for delivery


Dashboards on the delivery app are equipped with all order details, credits, earnings, and admin commission, for a clear picture of the drive's productivity and takings.

Route Navigation to Sellers' and Buyers' Location

The Growcer powered delivery staff applications provide route navigations to and pro the seller and buyer's addresses for order pick-up and delivery respectively, strengthening services.

Convenience of Operating

A delivery staff application with descriptive dashboards, route display, and easy order catalogs adds to the performance, services, and convenience of the online grocery marketplace.

Order Cancellation at anytime

Managing challenging situations like driver vehicle breakdown are attended to quickly as the driver can cancel the order from his app, allowing time for recovery tasks and prompt action.

Push Notifications

With the delivery app adding appealing functionalities, push notifications augment responsiveness, keeping the delivery staff alerted on new orders and other important information.

Single Item Cancellation

If the admin has enabled this feature, then you will be able to cancel an item from the order that has already been placed. For an order consisting of a single item only, the entire order will be canceled and the full amount will be refunded.

PickUp Management

This feature allows buyers to select the pickup option and as per the available slot, pick their online orders directly from the physical store.

Auto-detect User Location

Smart grocery delivery solutions developed to auto-detect buyer location and display stores in proximity allow connectivity and ease of grocery shopping never experienced before.


No more managing multiple carts and paying multiple times for items from different stores. Conveniently add items from different stores to a single cart with a single check-out.

Guest User Checkout

Trouble creating an email ID? Growcer powered online marketplace allows buyers to shop and check out as guest users, not once but multiple times, without any feature compromise.

Order Substitution

Switching between brands to substitute selected items is a click away with the Growcer buyer app, giving the buyers a near-real experience of grocery shopping, sitting at home.

Order Tracking

With the buyer's app giving you an extra pair of eyes, you can now track your order status and know when to be ready to receive it.


Powered with progressive web apps, Growcer gives your online grocery marketplace a dominance above all. App-like feel with progressive features adds seamlessness.


Launch your online grocery marketplace with Growcer anywhere across the world facilitating buyers to shop locally in their local currency, without any hassles of currency conversion.

Feedback from Our Clients

Client Name: Luka Khundadze
Country: Georgia
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Country: Zimbabwe
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Country: Canada
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Client Name: Antonio Zivolic
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Growcer Partnership Programs

Let's help the community grow together with our white label partnership program. Become a partner and provide customers with our cutting-edge grocery delivery platform that you can resell under your brand name. We also allow partners to set their own profit margins and also benefit from no development costs.

  • Rebrand and Resell
    Rebrand and Resell
  • Set your Own Profit Margins
    Set your OwnProfit Margins
  • Target New Markets
    TargetNew Markets

Become a white-label partner of Growcer

Get Started

Empower hyper local businesses with Growcer. Refer our grocery delivery solution to interested entrepreneurs and get impressive commission on each and every converted referral lead. Furthermore, our team will manage the demo and custom support for you so that you can save your time for more important work

  • Additional Revenue Stream
    Additional Revenue Stream
  • No Sales Targets
    No Sales Targets
  • Commission for Every Converted Lead
    Commission forEvery Converted Lead

Join Growcer Referral Program

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