Founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo, Instacart has become a leading grocery delivery platform in North America, catering to 14.4 million daily active users. Established with the mission to offer convenient and flexible grocery delivery services, this platform is growing tremendously.
Instacart clone app seamlessly connects vendors with shoppers and streamlines the grocery shopping experience for users. Users create an account, pick grocery items from their preferred store, and add them to the cart. The delivery partners collect the order and deliver it to the customer's location. Later, after completion of the order, the admin releases the share of the vendor after deducting the commission.
Instacart works on a diverse revenue model and generates sustainable revenue through multiple channels. With a market cap of USD 11.55 billion, Instacart is one of the most valuable companies in the online grocery industry. Let's explore its revenue model, including different revenue streams:
Instacart offers a membership program to users, providing free delivery on grocery orders above a certain amount. This membership is provided at a 14-day free trial, and after that, $99/yr subscription is charged.
Instacart charges a delivery fee from users for facilitating the order delivery to the customer's doorstep. However, an order worth $10 or more qualifies for free delivery.
A pickup fee, which is equivalent to a delivery fee for pickup orders, is also leveraged by Instacart.
Instacart leverages a service fee depending on location, number, and types of grocery items in your cart. For instance, items like alcohol will have a separate service fee.
Another revenue stream leveraged by Instacart includes a markup price. As a few stores have a markup of 15% or more on their products, the revenue earned from this markup goes to Instacart.
Discover the standout features of the Instacart clone script that enable entrepreneurs to launch their online grocery delivery platform like Instacart and operate it effectively, catering to the needs of all users.
Growcer is a cutting-edge grocery eCommerce software that helps entrepreneurs manage and effectively run their Instacart-like marketplace. It offers a wide range of built-in features catering to the specific needs of each user.
Growcer offers a buyer as well as delivery staff mobile app for Android and iOS users, streamlining the shopping experience, providing flexibility and convenience on the go.
Growcer's buyer app is highly intuitive and offers an engaging experience to buyers. Streamline the shopping experience, enabling them to purchase grocery anytime-anywhere.
Enable the delivery staff to efficiently manage orders, optimize route navigation, and better utilize their capacity. Delivery personnel can manage all the operations from one place through the app.
Get a lifetime license with complete ownership by selecting a price package according to your grocery delivery marketplace requirements.
Next, connect with the dedicated project manager for complete installation and free set-up.
After installation and setup, onboard grocery vendors on your marketplace, enabling them to add and list their products.
In the final step, launch your grocery delivery marketplace in the industry, go live, and market it.
Growcer offers a highly intuitive, visually appealing, and user-friendly interface that loads quickly, is responsive across different devices, and offers seamless navigation.
A user-friendly buyer dashboard enables buyers to manage accounts, track orders, view transactions, and more.
Vendor dashboard comes with all the essential features to help sellers efficiently handle listings, inventory, products, shipping, and more.
A robust admin dashboard enables admins to manage users, access important analytics, and handle business operations all at one place.
One of the best readymade software solutions to build an app like Instacart. It offers web panels as well as grocery delivery mobile apps. Growcer not only meets your Instacart clone script needs but also provides a wide range of pre-built features and capabilities. Let's discover why Growcer is the best choice for aspiring entrepreneurs.
Leverage Growcer to launch your online grocery delivery marketplace, and customize it as per your branding needs.
This grocery delivery software can cater to the needs of any business size, including startups, small businesses, and large enterprises.
Growcer has already helped several aspiring entrepreneurs from across the globe in successfully building their online grocery delivery marketplaces.
To help business owners embrace changing trends in the grocery industry and make enhancements on the platform as per future needs, Growcer offers complete source code ownership.
With Growcer, you get a lifetime license and complete ownership of the platform by paying a one-time fee.
Have complete control over your Instacart-like marketplace and host it on your preferred server.
Growcer doesn't incur any recurring or additional charges. It is available at a one-time payment.
Growcer team assigns a dedicated project manager to assist business owners throughout their entrepreneurial journey.
Growcer offers multi-lingual & multi-currency functionalities, enhancing customer experience and boosting sales, breaking barriers of languages and currencies.
Unless you are breaking any copyright infringement laws or trademarks of Instacart, creating a grocery delivery platform similar to Instacart is completely legal. However, it is always suggested to ensure that your platform complies with other regulations and laws necessary for an online grocery delivery business.
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